Though originally designed to be used to ease storyboard development for filmmakers, the site quickly became popular after videos made with the tool, including "iPhone 4 vs HTC Evo", became viral.
It became a meme after YouTuber JonTron made a video reviewing the infomercial. Flex Tape – An infomercial of the product Flex Tape.
While not selling any one specific product, the two were created to raise consumer awareness of the sponsoring firm. According to ClickZ, visiting the Elf Yourself site "has become an annual tradition that people look forward to". Elf Yourself allows visitors to upload images of themselves or their friends, see them as dancing elves, and includes options to save or share the video.